Vidmo Case Study



Vidmo Social Network & Video-Sharing Community

Vidmo english WEB sample site

Vidmo english WAP sample site

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Vidmo is an advanced video-sharing portal uniting the Internet world with the mobile world. Leveraging the increasing popularity of Web 2.0 and video sharing, the Web/WAP platform represents a vibrant entertainment marketplace where users share, via mobile handset or PC, a wide range of content – from video clips and photographs to blogs and music. A virtual venue where savvy users meet and interact, Vidmo is a field-proven, innovative platform that helps mobile operators, ISPs, portals, and content aggregators generate new revenue and increase user loyalty.

Unique Advantages

Built around a dual Internet/mobile platform, Vidmo offers a number of advantages to both customers and users.


Web/WAP Platform

Vidmo’s Web and WAP capabilities enable users to enjoy a uniquely rich experience. By offering WAP connectivity, the advanced portal addresses users’ need to communicate immediately and impulsively – anytime, anywhere. At the same time, Vidmo’s Web connectivity allows users to enjoy a deep viewing experience, while taking full advantage of a myriad of sharing and socializing opportunities.

Dual Business Model

Designed from the outset as a Web- and WAP-based portal for video sharing, Vidmo provides a unique business model for customers to increase traffic and generate new revenue. Tapping both the mobile handset and Internet as a revenue sources, Vidmo gives operators, service providers and portals a creative and fully flexible offering that helps leverage their brand and differentiate themselves from the competition.

Customizable to meet the specific, localized needs of customers, including the ability to be tailored to any language, Vidmo allows service providers to capitalize on the impulsive buying nature of subscribers. By increasing 3G service usage, the cutting-edge portal has injected new life into MMS and WAP data services. In addition, vidmo serves as a portal for the sale of digital content via multiple platforms, thereby further boosting revenues and ARPU.

Virtual Local “Hangout”

An ideal gathering point for self-expression, Vidmo represents a localized video-sharing community in every sense of the word. Members can visit and “hang out” with contemporaries who share the same culture and speak the same language, get together with regional celebrities, athletes and other popular personalities, and participate in games and competitions linked to the local scene. By creating a comfortable and familiar video-sharing community, Vidmo opens the doors for members to become further connected to the diverse and fast-growing “global village” of users throughout the world.

Field-Proven Offering

Serving as the highly successful video-sharing portal for Cellcom, Israel’s leading mobile operator, Vidmo facilitates the partnership of a vibrant social networking community with leading content sites to increase the service provider’s:

• brand and content awareness
• registered user base
• visitor base

Diverse Content

Aimed at the youth and young adult segments, Vidmo features an array of current entertainment and news content in areas such as music, celebrities, fashion, relationships, nightlife, lifestyle, and activism. With content presented in diverse forms – from original productions through celebrity blogs to field reports – Vidmo takes the displaying and sharing of video content to a whole new level.

Visual Content at its Best

Visual content provides the foundation for Vidmo’s dynamic social network. Users build their own individual profile in order to define their specific content needs, participate in network-wide competitions, sell content to others, and freely interact with fellow members – all from their mobile handset or PC.

And with interactive TV becoming an increasingly important form of content, Vidmo offers users a full spectrum of programming including reality and interview shows, preexisting programming, and original productions. Supported by independent financing and commercial sponsorships, these external productions cover a range of content areas.

Sweet Sounding Self-Expression

Vidmo is attuned to the fact that music is a leading form of self-expression on the mobile and PC. That’s why the portal offers users a unique set of tools to create, edit and present their most beloved music clips – whether of themselves or their favorite artists.

The platform also provides musicians with the ability to interact with fans. Vidmo features personal pages, downloadable areas of each musician’s work (including music and video clips), blogs, and advanced tools for managing fan clubs and performances.